When it comes to ethnic wear for women, the journey from tradition to trend has been nothing short of exciting. Rain and Rainbow, a brand that has reimagined Indian ethnic fashion, brings you a unique mix of age-old craftsmanship and modern aesthetics that celebrate roots and individuality. Especially during the summer, the brand’s collections are a breath of fresh air, literally and stylistically.
Where Tradition Meets Modernity
Ethnic fashion in India is deeply rooted in culture, rituals, and regional artistry. Think hand-block prints from Rajasthan, Chikankari from Lucknow, or Bandhani from Gujarat. While we cherish these traditional elements, modern women also seek comfort, versatility, and style that speaks to their everyday life. Rain and Rainbow bridges this beautifully by crafting pieces that honour heritage while being updated with contemporary cuts, prints, and palettes.
Our modern Indian wardrobe isn’t just about festive wear anymore. It’s about clothing that transitions smoothly from morning meetings to evening catch-ups, from lounging at home to stepping out in style. That’s where modernity in ethnic fashion plays a key role.
Summer Styles That Speak Your Language
This season, Rain and Rainbow brings a range of summer styles that are high on style and low on effort. Let’s break down what makes our summer collection a go-to for every woman who wants to stay cool and chic:
1. Floral and Striped Kurta Sets
Floral prints are timeless, and when combined with smart stripes, they add a refreshing twist to your ethnic wardrobe. Our floral and striped kurta sets, kurtis and dresses are designed with lightweight cotton fabrics, so you feel like you're wearing a summer breeze. Pair them with straight pants or palazzos and you’ve got an effortlessly elegant look.
2. Pastel Kurta Sets
Pastels are summer's best friend. They reflect sunlight, keep you cool, and look absolutely graceful. Rain and Rainbow's pastel kurta sets are crafted in soft hues like mint green, powder blue, blush pink, and lemon yellow, perfect for casual brunches, family outings, or just a stroll through the city.
3. Easy-Breezy Co-ord Sets
Who says ethnic can’t be trendy? Our cotton co-ord sets bring the best of both worlds. Whether it’s a block printed two piece or a smart tunic-and-trouser combo, these outfits give you style, simplicity, and zero fuss. They're also great for travel, easy to pack, wash, and wear!
4. Breathable Cotton Prints
Cotton is undeniably the hero of Indian summers. It absorbs sweat, allows air circulation, and is kind to your skin. Our collections feature cotton in a variety of fun prints, from quirky motifs to classic florals and geometrics. These are clothes made to breathe with you.
5. Fresh Cuts & Airy Silhouettes
Loose-fit kurtas, flared sleeves, front slits, and asymmetrical hems, the cuts this season are all about comfort and movement. Say goodbye to clingy fabrics and hello to freedom!
Why Women Love Rain and Rainbow
- Ethnic Wear That Keeps Up With You: We design with your lifestyle in mind. From school runs to office meetings, and from coffee dates to weekend escapes, our pieces fit seamlessly into your schedule.
- High-Quality Fabrics: We don’t just design for the season; we design to last. Our fabrics are tested for durability, softness, and breathability.
- Inclusive Designs: We celebrate women of all shapes and sizes. Our fits are flattering, our styles are versatile, and our sizes are inclusive.
- Affordable Luxury: Feel good without feeling guilty. Our designs are reasonably priced without compromising on quality.
Choosing Your Summer Ethnic Essential
What's Your Vibe This Summer?
|
Style Mood |
Go For |
Best For |
|
Easy Chic |
Pastel Kurta Sets |
Casual brunches, daytime events |
|
Playful & Fun |
Floral & Striped Kurtas |
Work, friend meetups |
|
Modern Minimal |
Cotton Co-ord Sets |
Travel, lounging, quick errands |
|
Statement Maker |
Asymmetrical and layered cuts |
Evenings, semi-formal outings |
|
Timeless Beauty |
Hand-block printed Kurtis |
Everyday wear, relaxed comfort |
Rain and Rainbow is not just a fashion brand, it's a celebration of modern Indian womanhood. With designs that blend tradition with trend and comfort with class, we make it easy for you to feel confident, beautiful, and summer-ready. So go ahead, explore our collection of ethnic wear for women, shop ethnic kurtis online, and discover a whole new way to wear your culture.
Let your wardrobe bloom with Rain and Rainbow, where every stitch tells a story of you.
FAQs
Can I wear ethnic kurtis to work during summer?
Absolutely! Opt for cotton or linen kurtis in muted prints and pair them with tapered pants or straight trousers. They're stylish, breathable, and office-appropriate.
How do I style a pastel kurta set for an event?
Add silver oxidised jewellery, a soft embroidered dupatta, and a pair of juttis or kolhapuris. A small clutch completes the look.
What sizes does Rain and Rainbow offer?
We offer a wide range of sizes from XS to 3XL. We believe fashion should be for every body type.
Are cotton kurtas high-maintenance?
Not at all. They're easy to wash, quick to dry, and retain their charm even after multiple wears. Just avoid direct sun-drying to preserve the colour.
How do co-ord sets work in ethnic fashion?
Co-ord sets in ethnic fashion are like matching sets with an Indian twist—usually including a kurta or tunic with bottoms in complementary prints. They're stylish and convenient.